Traffic Travis (Keyword Research)
To get a good handle on your SEO efforts, a monitoring and keyword research program is invaluable. And Traffic Travis is one of the best inexpensive options. It’s a full featured program that has easy-to-use version of most of the tools you’ll need to manage your SEO – from tracking your ranks, to on-page optimization, to keyword research, to keeping tabs on your competition.
The dashboard inside Traffic Travis gives you an easy-to-read overview of your website performance: number of pages indexed in the major search engines, Alexa rank, search engine rankings of your top five pages, the number of backlinks to your site, and much more. Go a step further, though, and you can use this same tool to spy on your competition – for example, you can find out where their links come from, and then go to the same sources for your links.
On-page optimization is more important than ever these days, and Traffic Travis is a terrific tool to help you make sure you’re doing it right. It will give you a full rating and critique for each of your pages whenever you update – so you know where you’re doing things wrong, and more importantly, what needs to be changed. There are three ways to do it: import your pages manually, have the program fetch a page from your site, or import the pages right from your sitemap. The flexibility is impressive.
There’s a lot more packed inside this software suite. Traffic Travis will help you analyze keywords and determine whether they are worth using by giving you a color-coded difficulty rating for the keywords you’re checking, telling you how hard they’ll be to rank. You can also use this tool to analyze your competitors, by looking at their backlinks sorted by factors such as page rank and anchor text, giving you valuable insight into the best ways to beat them at their own game. Just doing keyword research? You can just type in one of your keywords and Traffic Travis will give you a list of relevant and profitable keywords in just a few seconds. There are also spy tools for pay-per-click keywords and Google content network placement included.
One other important note: there is now a free version of Traffic Travis. It comes with restrictions on the number of projects and keywords you can use, but it’s a terrific way to get your feet wet with the software and see whether you’re interested in the full-featured version.
We found Traffic Travis a great alternative to software like Market Samurai: not quite as many features and a little lighter on the training and support system – but also less expensive and still a great buy.
PRO: Strong keyword research and backlink analysis, good price
CON: A little less robust than the competition.
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Single payment: $97.00